Hypergro
Company tenure · 2023 — PresentDirector of Product Management
Nov 2024 — Present
Head of Product
Jul 2023 — Nov 2024
AI, advertiser and marketplace products. Product direction and delivery across product, design and engineering.
About me
Understand the problem.
Build something useful.
Keep learning.
Mu Sigma taught me to understand. ShareChat taught me to scale. Hypergro taught me to build. The interesting products need all of it.
I’m Shishir, a product leader in Bengaluru. My work spans decision science, consumer ranking, advertising platforms, marketplaces and AI. Today I’m Director of Product Management at Hypergro.
I stay involved in the build: prototyping flows, rebuilding systems, shaping releases and mentoring product managers. The tools have changed over nine years. Understanding people and making sound decisions still come first.
Download résuméExperience
The work, and the progression.
ShareChat
Company tenure · 2020 — 2023Product Manager
Oct 2022 — Jun 2023
Associate Product Manager
Dec 2020 — Oct 2022
Ranking, discovery, experimentation and monetisation in a 100M+ MAU platform ecosystem.
Mu Sigma
Company tenure · 2017 — 2020Decision Scientist, Product Analytics
Sep 2017 — Dec 2020
Decision science and commercial recommendations grounded in customer, pricing and promotion data.
The Product Core
The tools change.
The product core stays.
The visible AI layer is only the crust. Underneath it is a repeatable product discipline built on first principles, evidence, user empathy and the fundamentals of making good product decisions.
See This In Shipped Work- 01Inner Core
First-Principles Thinking
Start with the real decision: whose behaviour should change, what problem matters and what must be true for the solution to work.
Problem framingTrade-offs - 02Foundation
Data + User Empathy
Behavioural data shows what is happening; conversations and context explain why. I use both before choosing what to build.
Decision scienceUser insight - 03Product Craft
Product Fundamentals
Discovery, strategy, prioritisation, experimentation and stakeholder alignment turn insight into a product a team can ship and improve.
StrategyExperimentsAlignment - 04Applied Layer
AI Prototyping & Systems
Working prototypes, RAG, evaluations, voice agents and automation are applied when they make the experience or workflow meaningfully better—with clear expectations and human judgment when needed.
AI prototypesVoice agentsRAG & evalsAgent workflows
Scope & craft
What I bring to the work.
AI Product Systems
Conversational and agentic products that turn real customer workflows into reliable, measurable experiences—not simply impressive demos.
0→1 & Platform
Finding the wedge, translating customer workflows into requirements, aligning stakeholders and building the first repeatable production loop.
Growth & Scale
Activation, ranking, retention and experimentation across products used by tens of millions of people.
AdTech & Marketplaces
Publisher and advertiser systems: ad inventory, media buying, pacing, creative performance and monetization.
Core Capabilities
- Product strategy
- Customer discovery
- 0→1 product building
- Roadmap prioritisation
- Requirements & success metrics
- AI evaluations
- Prompt design
- AI workflow design
- Conversation design & microcopy
- Stakeholder management
- Cross-functional delivery
- Experimentation
Domains & Systems
- Conversational AI & voice agents
- RAG & AI evaluations
- Agent automation
- AI workflow deployment
- Human-in-the-loop systems
- Registration & onboarding
- Data & ML products
- Recommender systems
- AdTech & marketplaces
- Growth & personalization
Working Toolkit
- SQL
- BigQuery
- Jira
- Figma
- APIs & webhooks
- Product design
- Claude
- OpenAI Codex
- Code-assisted prototyping
Across consumer products, AdTech, MarTech and Gen AI. See the work behind these capabilities ↗
Outside work
A few things that make me, me.
Watercolours, badminton, cricket and time with startup communities. Sometimes a sketchbook is all the plan I need.
Hypergro was part of the 2024 Google for Startups Accelerator: AI First cohort. The group photo below is from Google I/O Connect Bengaluru, with a link to Google’s article.
