Director of Product Management · 2023—Present
Building AI Products That Help Advertisers Reach Better Outcomes.
I lead AI, advertiser and marketplace products across voice-agent qualification, conversational registration and onboarding, creative production, media execution and performance measurement—with a 14-person product, design and engineering organization.
The Product System
One Connected Workflow, Not Separate AI Features.
I take a customer workflow from discovery and requirements into a working product, integration, launch and measurable production loop. Across voice-agent qualification, creator registration and advertiser operations, the system keeps deliberate human handoffs and uses production signals to guide the next refinement.
Products Led
Products I Led At Hypergro.
Each product serves a different user. Together they help teams test ideas, run campaigns and learn from performance faster.
AI Growth & Qualification System
A RAG-grounded voice-agent journey designed across prompts, conversation flows, microcopy, automation boundaries and human handoff.
Performance Creative Automation
Creative automation that uses CPI, CTR and ROAS to guide what the team makes next.
Advertiser Media Operating System
One place to manage targeting, creative, budgets and performance across Meta and Google.
Three-Sided Ads Marketplace
A shared ads platform for brands, creators and operations, designed to improve revenue and delivery quality together.
Conversational Creator Onboarding
Conversational registration and onboarding through WhatsApp APIs and webhooks, moving creators to a first campaign faster while reducing support.
Leadership Scope
Leading The Team Behind The Products.
- Team
- 14 people across product, design and engineering
- Cadence
- 11 releases while reducing cycle time 34%
- Delivery
- Requirements, success metrics, release decisions and production learning
- Marketplace
- Brands, creators and internal operations
- Channels
- Meta and Google campaign execution