Hypergro · Conversational AI · Growth
Turning interest into a useful sales conversation.
Prospects were dropping out between showing interest and reaching a qualified conversation. The product needed to understand intent and help people take the next step.
- Role
- Director of Product Management
- Product scope
- Voice agents, RAG qualification and the demo journey
01 / The situation
Qualified demand was leaking between interest, product entry and a booked conversation.
Growth volume did not matter if the product could not identify intent and move the right prospects forward.
02 / Ownership
Where I was involved.
I owned the product strategy, conversation design and release coordination across product, design and engineering.
Owned product strategy, conversation design, prompts and microcopy, automation boundaries, cross-functional alignment and the release cadence across product, design and engineering.
03 / The product decision
Where should automation hand over?
Reducing friction in qualification while preserving human judgment when the conversation needs it.
Use product and customer context to ground voice-agent qualification, with a deliberate handoff for high-intent or uncertain conversations.
04 / The work
How the pieces fit together.
The product connected voice agents with retrieval-augmented generation (RAG): using relevant product and customer information to ground the conversation.
My scope included prompts, conversation flows, microcopy and the boundary between automation and a human handoff. Product, design and engineering delivered the journey together.
Demo entry and lead-to-demo conversion were the commercial measures attached to the work. They describe different stages of the funnel, so they should be considered separately.
- Customer interestUnderstand the prospect’s intent
- Voice + product contextGround qualification with RAG
- Human handoffKeep judgment in the workflow
- Demo entryMeasure movement through the funnel
05 / Results in context
What changed.
The reported result was three times as many demo entries. The work also improved lead-to-demo conversion; a detailed funnel comparison is not included in this public summary.
3×demo entries
Hypergro qualification journey. A reported growth result, not a claim about all acquisition channels.
06 / The takeaway
What I carry forward.
A useful AI workflow makes the next step easier and keeps a clear place for human judgment.