Shishir Bhuyan

Shishir Bhuyan · Product leader

From 0→1 products to consumer scale.

I lead product work across AI, growth and monetisation. From understanding the customer problem to shipping, measuring and improving the solution.

Currently Director of Product Management at Hypergro.
Previously ShareChat and Mu Sigma.

Explore selected work View LinkedIn (opens in a new tab)
Shishir Kant Bhuyan
Bengaluru, IndiaProduct · People · Progress

My career, from data to product leadership

  1. 2017 — 2020
    Mu Sigma

    Data & decisions

    Decision Scientist

    • SQL
    • Decision science
    • Retail analytics
  2. 2020 — 2023
    ShareChat

    Consumer scale

    Associate Product Manager → Product Manager

    • Experimentation
    • AdTech
    • Consumer growth
  3. 2023 — Present
    Hypergro

    Building & leading

    Head of Product → Director of Product Management

    • Gen AI
    • MarTech
    • SaaS
    • 0→1 products
Full career progression

9 projects · 3 companies

AI, consumer growth
and the platforms behind them.

Three case studies in depth, with six more projects to explore.

All 9 projects

Three stories in depth

Hypergro · Conversational AI · Growth

Turning interest into a useful sales conversation.

Prospects were dropping out between showing interest and reaching a qualified conversation. The product needed to understand intent and help people take the next step.

My role I owned the product strategy, conversation design and release coordination across product, design and engineering.

Reported outcome

3×demo entries

Read the AI qualification case
The qualification journey
  1. Customer interestUnderstand the prospect’s intent
  2. Voice + product contextGround qualification with RAG
  3. Human handoffKeep judgment in the workflow
  4. Demo entryMeasure movement through the funnel
Reconstructed product overview

ShareChat · Consumer products · Data

Making discovery worth coming back to.

A diverse consumer audience needed more relevant discovery. Ranking improvements depended on both the quality of the experience and the quality of the evidence.

My role I worked across feed ranking, interest graphs, instrumentation and the experimentation portfolio at ShareChat.

Platform context

100M+monthly active users in the platform ecosystem

Read the consumer ranking case
A discovery and learning loop
  1. Behavioural signalsImprove event coverage
  2. Interest graphsBalance relevance and exploration
  3. Feed discoveryMake content easier to find
  4. ExperimentsUse results to inform the next change
Reconstructed product overview

Hypergro · Marketplaces · AdTech

Growing a marketplace that could deliver.

Brands, creators and operations needed a shared way to deliver campaigns. Growth depended on keeping the supply experience and delivery quality healthy.

My role As Head of Product, I owned the marketplace roadmap and coordinated delivery across the functions involved.

Reported outcome

62% → 95%on-time delivery

Read the marketplace case
Three sides, one campaign workflow
  1. BrandsCampaign objectives and delivery
  2. CreatorsParticipation and supply quality
  3. OperationsCoordination and fulfilment

Shared ads platform + Command Center

Reconstructed product overview

Leadership in practice

Stay close to the decisions.
Help the team move.

My work connects product direction with the everyday decisions needed to ship. That includes prototyping, setting priorities and mentoring product managers.

My product approach
01 / Product direction

Turn ambiguity into shipped products.

At Hypergro, I led AI and SaaS products for enterprise and other B2B customers, translating customer workflows into clear product priorities and taking ideas from prototype to launch.

02 / Hands-on craft

Stay close to the build.

I prototype flows, help rebuild systems and work through the decisions behind AI products: what to automate, how to evaluate quality and where human judgment belongs.

03 / People & leadership

Develop people and product judgment.

I mentor product managers and help product, design and engineering work through priorities, ownership and tradeoffs. At Hypergro, that work spanned a 14-person organisation.

Product craft

  • Product strategy
  • Customer discovery
  • 0→1 product building
  • Roadmap prioritisation
  • Requirements & success metrics
  • AI evaluations
  • AI workflow design
  • Stakeholder management
  • Cross-functional delivery
  • Experimentation

Building & measuring

  • SQL
  • BigQuery
  • Jira
  • Figma
  • APIs & webhooks
  • Product design
  • Claude
  • OpenAI Codex
  • Code-assisted prototyping
Explore my full skill set

Selected writing

Ideas I keep working through.

All writing
AI & product judgment

AI evals are product design, not QA

Start with the decision the product needs to improve. Build evaluation around that.

Read the essay Leadership & teams

Stakeholder management is system design

Clear ownership, shared evidence and a way to resolve the decisions that hold teams up.

Read the essay

Away from the screen

Create. Play.
Stay curious.

I paint, play badminton and follow cricket with unreasonable emotional investment. I also make time for the people building things around me.

A little more about me

6 moments outside work. Swipe or scroll to explore.

  • Shishir holding a watercolour sketch beside the tree he painted
    Watercolour A sketchbook and an afternoon outside.
  • Group photo at Google I/O Connect Bengaluru 2024
    Founder community Google I/O Connect · 2024 · Photo: Google Read Google’s article (opens in a new tab)
  • Shishir holding a badminton racquet on an indoor court
    Badminton A different kind of court time.
  • Shishir watching a cricket match from the stands
    Cricket Best watched from the stands.
  • Shishir sitting in a wooden amphitheatre at a startup workspace
    Startup spaces An afternoon at a startup workspace.
  • Shishir at a cricket stadium wearing a Chennai Super Kings shirt
    Match day Here for the game.

Get in touch

A role to discuss?
A next step to figure out?

For hiring managers & recruiters

Discuss a product role.

Considering me for a product leadership role? Share the team’s scope, the problem to solve and what you need from the role.

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For product people & aspiring PMs

Talk about your next step.

Career questions, portfolio feedback or product mentoring. Find a session that fits what you want to work on.

Explore mentorship

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